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Private eco-brands and sustainable market development: towards new forms of SCP governance in food retailing

  • Olga Chkanikova
  • Matthias Lehner
Publishing year: 2012
Language: English
Document type: Conference paper

Abstract english

This paper explores the issue of private retail governance to deliver SCP. In particular it focuses on the role of private retail eco-brands to promote sustainability both upstream and downstream in the food supply chain. The analysis and discussion centers around the question whether private retail eco-brands are better fitted to introduce sustainability into the food supply-chain than 3rd party eco-labels. Our analysis of collected empirical evidence from European food retailers, with particular focus on Sweden, reveals that while development of private eco-brands appears to benefit the implementation of both supply chain sustainability and green market development, there are a number of challenges associated with development and use of private eco-brands. From a retailer’s perspective, these challenges are rooted in the complexity of global supply-chains that encounter liability risks and increased transaction costs. The analysis of our empirical findings suggests that retail brand will play a more dominant role in SCP in the future. However, we argue that the continuous value of third-party certification in supporting the implementation of SCP in the food supply chain should not be underestimated


  • Social Sciences Interdisciplinary
  • private brands
  • Eco-labels
  • sustainable governance
  • supply chains


Responsible Supply Chain and Networks: Challenges for Governance and Sustainability
  • Sustainable Store
Matthias Lehner
E-mail: matthias [dot] lehner [at] iiiee [dot] lu [dot] se

International Institute for Industrial Environmental Economics (IIIEE)

Lund University P.O. Box 196, 22100 Lund, Sweden
Visiting Address: Tegnérsplatsen 4,Lund

Telephone: + 46 46 222 00 00 Fax: + 46 46 222 02 10