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Sustainable Consumption – from niche to mainstream

An old red armchair stands abandoned in the middle of a street.

Project Leader: Oksana Mont

Duration: 2022-2025

Financing Body: Mistra

Collaborators: 1) academics from KTH, Lund University, Chalmers, Luleå Technical University, Karolinska Institute, 2) large and small companies from food (ICA, Oatly), furnishing (Retuna) and tourism (the West Sweden Tourist Board, Viserum Konsthall); 3) local public authorities (Lund, Falkenberg, Gothenburg), regional level (Västra Götaland, Gothenburg Region, Region Gotland) and national level (Swedish Consumer Agency, Swedish Environmental Protection Agency and National Food Agency, National Museums of World Culture); 4) NGOs (the Swedish Society for Nature Conservation, Axfoundation, The Swedish Association for Responsible Consumption); Affiliated researchers: Hampus André, post.doc KTH Royal institute of Technology.

IIIEE researchers: Oksana Mont, Matthias Lehner, Jessika Richter

Aim: A research program that aims to stimulate a transition to more sustainable consumption in Sweden. The goal is to contribute to change through increased knowledge of how sustainable consumption that is currently practiced by a few can be scaled up and become more common. The focus is on the areas of food, holidays and home decor. The program has been going since 2018 and has now gone into its second phase which is 2022-2025. Oksana Mont leads a subproject on "Dispelling myths about sustainable consumption" and Matthias Lehner leads a subproject on digitalisation and consumption.

Project website: