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Philip Peck

Philip Peck

Senior lecturer

Philip Peck

Experimenting with Business Models for Sustainable Value-creation in Established Firms

Author

  • Philip Peck
  • Lisa Heldt
  • Emma Johnson

Editor

  • L. Michelini
  • A. Minà
  • P. Alaimo Di Loro

Summary, in English

This work is to extend studies of business model (BM) experimentation for sustainable value creation using three cases; here incumbent firms apply resources/networks in pursuit of sustainability-oriented BMs via corporate entrepreneurship. A focus query is: How do organisations apply experimentation to learn, signal and convince key resource holders to engage with shifts (from incumbent BMs) to more circular and servitized models? Research is to deliver insights into how BM microprocesses described for startups apply to incumbents, and if the roles/forms and influence of experimentation in modeling processes are similar. It is also to unravel how incumbents leverage and extend networks, strategic alliances with stakeholders, and the role of ecosystem partnerships, to support BMs. A process study approach is applied and analysis will triangulate data from in-depth interviews, participant-observation, and archival sources as processes are reconstructed, followed (>2 years), and subject to cross-case analysis. This early analysis finds incumbent cases with deliberate, purposeful experiments that aim to secure resources. However, context differs from earlier studies, as new BMs disrupt incumbent business logics and structures. Evidence is also found of ‘corporate entrepreneurs’ extending firm domain-competence via new combinations of internal resources and external value chain alliances. This analysis indicates that research extension in two areas is needed: a) analysis of where inertial effects and tensions with firm logics influence experimentation framing, and its role to secure resources; b) the role, and function of alliances with value-chain stakeholders and how they are influenced, shaped, and developed by experimentation processes.

Department/s

  • The International Institute for Industrial Environmental Economics

Publishing year

2022

Language

English

Pages

521-527

Publication/Series

Sustainable Business Model Challenges : Economic Recovery and Digital Transformation

Document type

Conference paper

Publisher

LUMSA University

Topic

  • Business Administration

Conference name

7th International Conference on New Business Models

Conference date

2022-06-23 - 2022-06-24

Conference place

Rome, Italy

Status

Published

ISBN/ISSN/Other

  • ISBN: 979-12-210-1188-3