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Lara Strupeit

Lars Strupeit

Project manager

Lara Strupeit

Circular business model innovation : A guidebook for practitioners


  • Lars Strupeit

Summary, in English

The purpose of this booklet is to offer easy-to-use guidelines for businesses to design and implement circularity strategies into their business model. Specifically, the booklet will provide step-by-step guidance on how to ideate, design, test, and scale novel circular business models. For each stage of this circular business model innovation (CBMI) process a selection of tools and methods will be introduced. These tools offer firms guidance and a structured approach on how to approach the CBMI process throughout the single stages.

The intended main audience of this guidebook are businesses in a wide range of sectors who seek for a structured technique on how to innovate their business model towards a circular economy through a collaborative and co-creative process with their stakeholders. In particular, the intended users of this method are business innovation support professionals, such as strategy and innovation units within companies, consultancy firms, incubators and accelerators, universities, institutes and NGOs working with companies in the field of circular economy business innovation.

This guidebook is one of the outcomes of the CIRCUSOL project. CIRCUSOL ( is a Research and Innovation Action project funded by the Horizon 2020 Programme of the European Commission for the period 2018-2022. CIRCUSOL wants to unleash the full potential of service-based circular business models in the solar power industry, simultaneously delivering real environmental, economic and user benefits. The project consortium has brought together 15 partners from 7 different countries, representing research centres and universities, as well as industrial players and businesses from the solar power and battery value chains.

The circular business model innovation tools and processes compiled in this guidebook have been compiled from an extensive review of the literature from a variety of inter-related academic research fields, including business model theory, product service system concepts, business model innovation, co-creation and experimentation. Integrating several of these established tools and approaches, CIRCUSOL developed a dedicated framework to enable circular business model innovation (CBMI) in the solar power value chain. The framework was used and tested extensively in the CIRCUSOL project.


  • The International Institute for Industrial Environmental Economics

Publishing year




Document type



CIRCUSOL consortium


  • Economics