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“In a short period of time we have seen some very good examples of nudging, where people are guided towards right behaviour”
Professor Oksana Mont was interviewed for Sydsvenskan about the concept of ‘nudging’ in times of Corona.
The Corona crisis has lead to a focus on behaving in certain manners, e.g. keeping distance, washing our hands, staying at home if we feel sick etc. The encouragement to voluntarily behave in certain ways is called ‘nudging’ and according to Oksana Mont this can be a more effective strategy than the use of strict rules and proscriptions.
