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Media attention to unused products going to straight to waste

Necklace and package

What about the potentially unwanted Christmas gifts? The products that are returned to the seller in e-commerce are likely to be thrown away instead of being resold. This is a research finding that has been picked up and shared in Swedish radio, just in time for Christmas.

For some type of consumer products such as clothing and small electronics reselling returned articles is more expensive than putting them to waste. Studies based on first hand data from the textile and electronics industries explain that one of the main reasons is the high cost of labour - the labour that is needed to handle the returns. 

This finding is now gaining attention in media - just in time for the upcoming holiday celebrations. Swedish radio is interviewing IIIEE researcher Carl Dalhammar. The message to consumers is that they should not expect that the products which they return are resold. Rather, consumers are encouraged to be careful making hasty decisions when shopping online and try to focus on fewer products with higher quality.

Listen to the news in the Swedish Radio (in Swedish only):

Read the newspaper articles (in Swedish only):

Read the research article: