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Luis Mundaca

Luis Mundaca

Professor

Luis Mundaca

Behaviour, context and electricity use: Exploring the effects of real-time feedback in the Swedish residential sector

Author

  • Mats Tedenvall
  • Luis Mundaca

Summary, in English

This paper provides an empirical analysis of the effectiveness of real-time feedback technology in the Swedish residential sector. We take the ‘100Koll’ service provided by one the largest energy companies in Sweden as a case study. Based on an intervention group (i.e. people using the service) of 1 753 households, a survey was carried out to explore behavioural, moral, socio-economic and contextual variables affecting electricity consumption and savings, and the effectiveness of the 100Koll service. Data was collected from January 2011 to April 2015 and both engineering and econometrics analyses were applied. Results show a fall in consumption in the range of 1.4–1.9%. In principle, this finding is better explained by socio-economic and contextual factors (e.g. household size) than behavioural and moral issues. However, those households with greater perceived behavioural control and a greater sense of moral obligation were the ones that actually reduced their consumption. It is concluded that the implementation of real-time feedback per se is likely to be insufficient to foster increased energy efficiency. Complementary policy measures (e.g. energy and carbon pricing, awareness raising) need to be designed and implemented accordingly.

Department/s

  • The International Institute for Industrial Environmental Economics

Publishing year

2016-06-19

Language

English

Pages

1-1

Publication/Series

39th International Association for Energy Economics (IAEE) Conference

Document type

Conference paper

Publisher

International Association for Energy Economics

Topic

  • Environmental Management

Keywords

  • Behaviour
  • Electricity use
  • Real-time feedback
  • Residential sector
  • Sweden

Conference name

39th International Association for Energy Economics (IAEE) International Conference

Conference date

2016-06-19 - 2016-09-22

Conference place

Bergen, Norway

Status

Published

Project

  • Behavioural economics for energy and climate change policies and the transition to a sustainable energy system.