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Nancy Bocken

Visiting professor

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A value mapping tool for sustainable business modelling

Author

  • Nancy Bocken
  • Samuel Short
  • Padmakshi Rana
  • Steve Evans

Summary, in English

Purpose: Although business models that deliver sustainability are increasingly popular in the literature, few tools that assist in sustainable business modelling have been identified. This paper investigates how businesses might create balanced social, environmental and economic value through integrating sustainability more fully into the core of their business. A value mapping tool is developed to help firms create value propositions better suited for sustainability. Design/methodology/approach: In addition to a literature review, six sustainable companies were interviewed to understand their approaches to business modelling, using a case study approach. Building on the literature and practice, a tool was developed which was pilot tested through use in a workshop. The resulting improved tool and process was subsequently refined through use in 13 workshops. Findings: A novel value mapping tool was developed to support sustainable business modelling, which introduces three forms of value (value captured, missed/destroyed or wasted, and opportunity) and four major stakeholder groups (environment, society, customer, and network actors). Practical implications: This tool intends to support business modelling for sustainability by assisting firms in better understanding their overall value proposition, both positive and negative, for all relevant stakeholders in the value network. Originality/value: The tool adopts a multiple stakeholder view of value, a network rather than firm centric perspective, and introduces a novel way of conceptualising value that specifically introduces value destroyed or wasted/ missed, in addition to the current value proposition and new opportunities for value creation.

Department/s

  • Department of Biomedical Engineering

Publishing year

2013-10-10

Language

English

Pages

482-497

Publication/Series

Corporate Governance: the international journal of business in society

Volume

13

Issue

5

Document type

Journal article

Publisher

Emerald Group Publishing Limited

Topic

  • Economics and Business

Keywords

  • Business model
  • Business model innovation
  • Sustainability
  • Sustainable business model
  • Sustainable value
  • Value creation

Status

Published

ISBN/ISSN/Other

  • ISSN: 1472-0701