Nancy Bocken
Visiting professor
Circular business model experimentation : Concept and approaches
Author
Editor
- Ljubo Vlacic
- Dzung Dao
- Robert J. Howlett
- Rossi Setchi
Summary, in English
This paper aims to provide conceptual insight on ‘Circular business model experimentation’ by exploring the concept and potential approaches to pursue. The Circular Economy can be a successful driver for change by focusing efforts on economic and environmental issues while also addressing socio-economic challenges such as (un)employment. The business model of firms is viewed as a systematic driver for change in a company, bringing together the various elements of the way of doing business: the value proposition (what value is proposed and to whom); value creation and delivery (how this value is provided) and value capture (how money is made and other forms of value are captured). To develop and validate novel business models, experimentation is needed. While experimentation has been prominent in natural sciences, economics and transitions management literature, it has not yet mainstreamed as a potential business approach, despite the fact that it has been heralded as a key driver for competitiveness and sustainability success. This paper explores the concept of Circular Business Model Experimentation by addressing the following questions: What is Circular Business Model Experimentation? What approaches are available for business? Based on this, suggestions for future research and practice on circular business model experimentation are developed.
Department/s
- The International Institute for Industrial Environmental Economics
Publishing year
2019
Language
English
Pages
239-250
Publication/Series
Smart Innovation, Systems and Technologies
Volume
130
Document type
Conference paper
Publisher
Springer Science and Business Media B.V.
Topic
- Economics
Conference name
5th International Conference on Sustainable Design and Manufacturing, SDM 2018
Conference date
2018-06-24 - 2018-06-26
Conference place
Gold Coast, Australia
Status
Published
ISBN/ISSN/Other
- ISSN: 2190-3018
- ISSN: 2190-3026
- ISBN: 9783030042899