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Sustainable Business Model Design – Patterns to Make Sustainability Work


Businesses are an essential driver for sustainability, yet managers struggle to make decisions about their business model that actually improve their sustainability performance. In this episode, we meet Florian Lüdeke-Freund, Henning Breuer, and Lorenzo Massa, authors of the new book called ‘Sustainable Business Model Design’. They introduce the concept of sustainable business model patterns, to support practitioners eager to make sustainability work in their business context.

A sustainable business model pattern is knowledge based on experience, which includes a statement of a challenge, and a suggestion for a solution to address this challenge, with the deliberate aim of creating sustainable value. Thus, patterns represent templates to be adapted from one context to another to support creativity and experimentation. We provide several examples of patterns, as well as ways that practitioners may use patterns in their context.

This episode is the final episode of our fourth season – we will be back in September 2022 with a new episode every month! Until then!


Promo picture for podcast episode.

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