Professor Nancy Bocken receives the prestigious ERC starting grant!
Nancy Bocken receives the ERC grant for her new project CIRCULAR X. The project will develop a new field of research on experimentation with circular service business models (CSBMs). Examples include companies shifting from selling to leasing products and introducing lifelong warrantees to extend products lifetimes.
The project will address how different companies, from start-ups to large multinational companies, and across high impact sectors, can experiment with circular business models towards the Circular Economy.
- The Circular Economy is a potential key driver to tackle the urgent need for business to respond to climate change. The ERC Starting Grant will allow me to work on this pressing topic, with a group of dedicated researchers – myself, 3 postdocs and a PhD researcher – over the course of 5 years, starting early 2020, says Nancy Bocken.
The research will be conducted in 3 continents and 5 countries – the Netherlands, UK, Sweden, China and the USA.