The IEA-DSM ‘Hard-to-Reach’ (HTR) project will generate knowledge, approaches and policy recommendations aiming to identify HTR energy users and effectively engage them in energy efficiency programmes.

The research will support the development of robust social science-based guidance for designing and implementing programmes and interventions that are more tailored to specific HTR actors.

The IIIEE with Professor Luis Mundaca as the national expert, will represent Sweden and provide expertise on behavioural economics and policy analysis. The IIIEE will cooperate with research organisations located in New Zealand, USA and the UK.