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Expert message: Black Friday is the day to turn off the computer and take a walk!

A shop with clothes

IIIEE guest professor Nancy Bocken has conducted several studies business models and consumption and explains about sufficiency and other tricks in a new magazine article.

Professor Nancy Bocken's advice for Black Friday is crystal clear: turn off the computer!

Nancy has spent year studying business models and consumption problems and in recent study she addresses the topic of “sufficiency” and her advice to reduce consumption related impacts are many.

- Think twice before you buy something. Do you really need it, can you buy it second hand, or can you borrow it? And is it really cheaper? Close the computer and take a long walk!

Read the article in the environmental news magazine here.