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Driving Sustainability-Oriented Innovation

Organizations can innovate to address environmental and social problems — but they need to build the right culture.
driving_sustainability_oriented_innovation_nancy_bocken.jpg

Professor Nancy Bocken at the IIIEE, has co-authored an article on Driving Sustainability-Oriented Innovation, published in MIT Sloan Management Review.

In the article, the authors take a closer look at what a Sustainability-Oriented Innovation Culture looks like and how such a culture can be built.

Link to full article

 

 

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