Charlotte Leire
Lecturer
T h e Nordic Swan 2015 – Performance indicators for ecolabelling
Author
Summary, in English
The Nordic Swan is a voluntary environmental and consumer policy
instrument that was launched in the Nordic countries in 1989. Ever
since, the scheme has grown with increasing numbers of product groups
and licence holders. Similarly, the number of ecolabelled products in the
market place has also grown, resulting in a growing financial turnover.
The Nordic Swan has furthermore also been joined by additional parallel
ecolabelling schemes.
Just like other policy instruments, the Nordic Swan is subject to evaluations. As of yet, the scheme has been evaluated three times and questions
regarding quantitative information on performance and efficiency of the
Nordic scheme and comparability with other schemes have been recurrent issues in connection to these evaluations. Beside policy-makers and
people in charge of the scheme, market actors are also interested in the
question, to decide to what extent they should consider the ecolabel when
acting on the market. These market actors could be consumers who seek
for guidance, producers in need for trustworthy market communication
channels, consumer and environmental NGOs needing to know if they
should promote the ecolabel among their members, etc.
These and other reasons call for appropriate information systems
that bring forward the requested information in, for instance, suitable
systematically selected and standardised indicators. Such indicators
could be used for various purposes, for example documenting trends in
performance and efficiency of the scheme, making comparisons of different schemes, benchmarking studies for mutual learning and continual
improvements, to name a few.
We propose that the Nordic Swan scheme prioritises developing indicators to track changes in internal performance and efficiency. Pilot
studies could be developed on comparisons of differences between the
national competent bodies of the Nordic Swan, as well as the EU Ecolabel. Pushing joint development of indicator sets for comparisons as
collaborative projects with other schemes, for instance the EU Ecolabel,
is on one hand desirable but can also become time-consuming. We therefore suggest that such projects are given lower priority
instrument that was launched in the Nordic countries in 1989. Ever
since, the scheme has grown with increasing numbers of product groups
and licence holders. Similarly, the number of ecolabelled products in the
market place has also grown, resulting in a growing financial turnover.
The Nordic Swan has furthermore also been joined by additional parallel
ecolabelling schemes.
Just like other policy instruments, the Nordic Swan is subject to evaluations. As of yet, the scheme has been evaluated three times and questions
regarding quantitative information on performance and efficiency of the
Nordic scheme and comparability with other schemes have been recurrent issues in connection to these evaluations. Beside policy-makers and
people in charge of the scheme, market actors are also interested in the
question, to decide to what extent they should consider the ecolabel when
acting on the market. These market actors could be consumers who seek
for guidance, producers in need for trustworthy market communication
channels, consumer and environmental NGOs needing to know if they
should promote the ecolabel among their members, etc.
These and other reasons call for appropriate information systems
that bring forward the requested information in, for instance, suitable
systematically selected and standardised indicators. Such indicators
could be used for various purposes, for example documenting trends in
performance and efficiency of the scheme, making comparisons of different schemes, benchmarking studies for mutual learning and continual
improvements, to name a few.
We propose that the Nordic Swan scheme prioritises developing indicators to track changes in internal performance and efficiency. Pilot
studies could be developed on comparisons of differences between the
national competent bodies of the Nordic Swan, as well as the EU Ecolabel. Pushing joint development of indicator sets for comparisons as
collaborative projects with other schemes, for instance the EU Ecolabel,
is on one hand desirable but can also become time-consuming. We therefore suggest that such projects are given lower priority
Department/s
- The International Institute for Industrial Environmental Economics
Publishing year
2015
Language
English
Publication/Series
TemaNord
Document type
Report
Publisher
Nordiska ministerrådet
Topic
- Environmental Management
Status
Published
Report number
2015:529
ISBN/ISSN/Other
- ISBN: 978-92-893-4070-0